When I checked out their details, I noticed that they didn’t have a website or a strong online presence, something pretty vital for both finding and building trust with new clients.
So, I contacted them with a tentative message asking them if they’d like to get a little conversation going to see if there was anything that we could do to help them get online.
Matt and Steve were looking for a boost to reach more customers in Cornwall and have a website that would help them share details of their services. They wanted to make people aware of the benefits of Fibreglass roofing and also let people know that they were very skilled at their job.
Our solution to this was to put together a clean and professional looking website for them that outlined all the details of their services and made it very easy for people to find their contact details.
We have their numbers visible on the site so that people can call them for a quote, our call to action buttons are pushing them to the contact forms so that they feel like they can get in touch.
One area that we spent a lot of time on, however, was the Search Engine Optimisation for the website. The ‘roofing in cornwall‘ keyword bracket is pretty competitive. There are a lot of people fighting for that space.
We used open-source plugins to handle the OG graphing and we did everything we could to build up the footprint such as registering the website with google index, search concole and google business.
With a fully compliant XML sitemap, we can be sure that the google bots know just where to look to find everything.
The next step for Element is to talk about plugging a blog into their website so that they can reach more people, share their wealth of knowledge and build up a better relationship with google by putting out fresh, original content.
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