If you’re embarking on the journey of starting a home-grown business the chances are that you’ll have a small budget for marketing. Marketing is one of those annoying catch 22 situations – the more you spend, the more you make.
If you don’t have money for a marketing budget, it can be difficult to compete. Fortunately, there are plenty of free or low-cost marketing tricks that you can use to get yourself a leg-up and get your business off the ground.
1. Get a website
A website is, pound for pound, one of the most cost-effective marketing tools that you can afford for your business. It will be up for you twenty-four hours a day and seven days a week, working to get word of your business out to your clients.
Unlike a Facebook Page, your website is all about you – it’s your story and it’s not going to get scrolled away by your competitors.
You can get a website from Two Bearded Guys for as little as £250 that will give you all the tools you need to start getting found on Google and getting those important leads.
2. Business Directory Listings
There are loads of business directories on the web. These business directories often have a free tier where you can list your business details, contact information and website address.
Registering your business with these free directories will help you to increase your footprint and build upon the number of roads that lead back to your business, increasing the chances of getting yourself some leads.
Google loves fresh, well-written, regular and relevant content. You can set yourself up a free blog using a service like blogger or wordpress.com, and start writing about what you know and love – your business.
You can take this a step further by having a blog integrated with your website so that you can really connect with your audience of potential clients.
Once you start to build a regular following, you can start to share details about your goods or services and start to pick up some leads.
4. Networking Events
Networking is a pretty cringe-inducing exercise when you get started. Having to present yourself to complete strangers and give them your business card or pitch your business to them, but, once you get over the initial discomfort you will really start to enjoy networking events.
Networking is a great way to meet people who you may be able to collaborate with, or, who may be looking for the sort of goods or services that you have to offer – and you never know where those leads might take you.
Have a look in your local area or contact your local council and you will find that there are probably free networking events in your area – alternatively, there are some paid ones that usually only charge a small attendance / membership fee.
6. List-building / Landing pages
A solid form of marketing that can be done using your friendly Bearded Guys Web Design team is to start list-building using landing pages.
The idea behind this is that you create a specific page that is targeted towards a specific audience that you want to get in touch with. You offer to give something away to them in exchange for their eMail address – for instance, a free book, a discount coupon for your website, some free training or a taster massage.
Once they sign up to the list and opt-in to receive emails from you, then you’ll have an open line of communication with them and you can start building up a relationship with them and sharing with them details of other goods and services that they might be interested in.