WEBSITE DESIGN TIPS
If you’re in the process of getting your business online, you’ll face the choice between getting a website done by a professional or doing it yourself. You might have dabbled a bit in the past. You might be thinking of a free solution like Wix or Squarespace. But before you make a final decision, have a read of these 8 reasons not to do it yourself.
1. Time is measured in Seconds.
Obviously, you know that – But did you know that when a visitor first lands on your website you have just 5-7 seconds to grab their attention?
How fast a website is, what content loads up first and where things are positioned on your website really matters. If you think that you can get away with just slapping it together, then you’re wrong.
2. Design Trends are always changing.
You might be tempted to build a website that you personally like the look of. You might think that using flaming text or auto-playing music is a good idea – but you’d be dead wrong.
Design is always changing. There are new trends and best practices that you need to keep in mind. If you don’t know what’s ‘in’ right now, you could end up putting off your website’s users.
3. Free solutions can hurt your brand.
Another temptation is to go with a free solution. Perhaps your web host offered you one, maybe you want to use something like Wix or Squarespace.
While free websites can save you money in the short term, they can be costly in the long run — By damaging your reputation.
Not only do free websites tend to be slower to load than their paid counterparts, but there is a good chance that they will slap their brand on there for your customers to see.
4. DIY solution costs quickly rack up.
With a free solution, any time that you want to include a feature in your website, you’re going to end up paying for it.
Let’s take Wix for example; Want to get rid of their branding? Well that’s going to cost you £8.50 per month – and that’s just for 3GB of storage. Want to add an email address to that? That’ll be £3.44 extra
Some other advanced features can end up costing you a fortune! So it might seem cheaper initially, but you’ll be paying well over the odds over time.
5. Lack of experience can really throw a wrench in.
You can be happily working on putting a website together for yourself and then, suddenly, you’ll come up against a technical issue.
While your banging your head against a wall trying to figur it out, dvelopment will come to a standstill and you’ll waste time you could be spending on your business.
6. Getting found isn’t always easy.
Let’s assume that you’ve managed to nail the development and you’ve built yourself a fast, responsive website.
Without a working knowledge of Search Engine Optimisation, your website won’t be working for you. It will look good, but no-one will be able to see it.
Developers use a range of software, marketing knowledge and writing skills to make sure that your website has a good chance of being found by search engines.
7. It takes a lot longer than you think.
One of the biggest issues with putting together a website for yourself is the time it takes.
You might think it’s just a simple case of booting up a free website creator, adding your content and, publishing your website.
But it’s not that straightforward. You need to learn the tool, you need to register your domain, you need to pick images and make sure that they’re optimised, you need to decide on the layout of all the pages and set up the menus.
There is a lot that you need to learn and quite frankly, your time is valuable and should be spent on doing what you do best.
8. getting an expert is cheaper than you think.
Sure there are some nightmare stories of web design agencies charging thousands of pounds for a simple website – but in most cases, you can get a really awesome website for just a fraction of the cost.
An average website for a small business from Two Bearded Guys will only set you back somewhere between £250 and £500 depending on the features you need.
So don’t put up with the time wasting, money-sinking frustration of going the DIY route with your website and call in someone like us to do it for you, you won’t regret it.
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